Recent studies in the markets of Europe and the United States have shown that despite the increase in online shopping, more shoppers are influenced by the advertising they see in-store than by electronic mailers or television advertising.
There is a certain attraction created by point-of-sale which almost no other medium has. However, point-of-sale advertising needs to have the right level of attraction to be effective. The basic image is one thing but size, structure, rigidity and interactivity are among the other elements which determine whether a point-of-sale standee or display will be effective and achieve the desired result – increased sales.
How do you ensure that your point-of-sale advertising meets all of these criteria? Ensuring that it actually does what it is supposed to do which is to convince the perusing customer to put the item into their shopping basket. The answer is actually quite simple ensure that your point-of-sale display is printed correctly, using the right materials and carefully manufactured to allow easy assembly.
While the solution may be simple, it can actually result in more questions than solutions. One way to ensure that your point-of-sale advertising ticks all the boxes would be to contact us here at House of Print. Point-of-sale is one of the focal areas of our product offering. It is an area which we decided to specialise in many years ago and is now one of the pillars of our success. Add to this the recent addition of Fusion Digital to the House of Print family and we are now able to meet the needs of customers across all business sectors.
Fusion Digital is a specialist in the point-of-sale market and has state-of-the-art printers and finishing solutions ensuring that its displays and prints are vibrant and achieve the desired results. You have definitely seen some of the work it produces when standing in line at fast food restaurants where the slogan is ‘Flame-grilled – it just tastes better’. With six years experience in the point-of-sale market, Fusion Digital knows and understands the various requirements of customers in a broad range of market sectors and can design, print and finish displays to meet the exact needs of clients.
Entrust us with your point-of-sale displays, standees and prints, we can help you to make your advertising make sense. Our specialisation is your strength.